Emphasizing that the art market begins with the artist, we will be addressing an already glaring need within the traditional segment of the art market to support emerging and established artists by arming all creatives with the knowledge of art market fundamentals. These topics include the distinction between primary and secondary market, portfolio and marketing considerations for new artists, comparables and pricing mechanics, obscenity law, fair use law, curatorial projects, (digital) art fairs, preparing for secondary market, representation, contracts, art accessibility v art exclusivity, artist protection, institutional programming, tax, upcoming events, collector vetting, collaborations and initiatives, and more.

We’re viewing the conversations around NFTs as an opportunity to address the disparities in art.



Brandon Reis (@avantglitch) works in marketing and strategic operations for ArtBinder, Inc in New York City. He holds a Master’s degree in Art Business from Sotheby’s Institute of Art, and developed the first nationally recognized undergraduate curriculum concentrated on the field of Visual Rhetoric. Reis’s professional career includes head curator for one of the world’s largest galleries, managing 23,000-square feet of exhibition space, and organizing curatorial work with the Asia Society, Dubai Mall, SPRING/BREAK, Artissima, and Frieze New York. With his free time, Reis consults as a freelance curator for artists working in traditional and digital spaces, all while juggling his two very personable, very needy cats.

Jenna Ferrey is a business development expert with a passion for countering the status quo. She holds a PhD in Religious Studies from the University of Calgary and a Masters in Art Business from Sotheby’s Institute of Art, two analogous courses of study borne from her fascination with humanity’s desire to find meaning. Ferrey’s professional experience spans the energy industry, non-profit work with the United Nations in India, and fine art galleries across Manhattan, all in further testament to her voracious appetite for learning. Ferrey is proud parent to a delightful Norfolk Terrier named Birdie, an eight pound pup who guards the gallery’s treasures.
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