𝐁𝐫𝐚𝐧𝐝 𝐕𝐚𝐥𝐮𝐞𝐬: 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲, 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲, 𝐜𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧𝐬𝐡𝐢𝐩, 𝐢𝐧𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲.

𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐬𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭: 𝗦 𝗧 𝗘 𝗞 𝗞 𝗘 𝗟 has a rebellious spirit that aims to disrupt the way you think about fashion design and technology, while pushing for a fair and sustainable supply chain. 

𝐕𝐢𝐬𝐢𝐨𝐧 𝐬𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭: We believe that people should not suffer for product and design should adapt to technology. Creation is at the heart of the Brand. Good design is good for business.

𝗦 𝗧 𝗘 𝗞 𝗞 𝗘 𝗟 is where fashion meets function and physical  meets digital to create a euphoric experience. Creating digital pieces will just be as important for the brand as creating physical pieces. It energizes us to design contemporary products that are innovative within this age of technology and easy to use for the consumer, while leading the way as a socially conscious businesses.

As digital assets play an increasingly important role in our society, we are building on the belief that a Bag should be more than a storage for your supplies. The need to proudly display what we value and own increases and at 𝗦 𝗧 𝗘 𝗞 𝗞 𝗘 𝗟 we pay attention to this demand to innovate and be of service to the market.