Be seen, go deeper than your bio, be asked meaningful questions that put what you do in the best light possible 
Allow for the fumbles & bumbles : Exploring the unknown in our minds, hearts or business may lack the polish of a practiced script so please add grace to make this a safe space to explore and be authentic 
Listen and look for the good: Seek first to understand, grant people the benefit of the doubt, and their positive intent.
This room may be recorded with notice: If a speaker requests, they can record their interview for learning and promotional purposes if they wish.