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Sun,
Oct 17, 8 PM (PDT)
The What, Why & How of Brand Licensing In Japan πŸ‡―πŸ‡΅
From
Business In Japan
w/ Jason Ball, Roger Berman, Hiroe Foster, Frank Foley β€” Expert πŸ‡―πŸ‡΅ Japan licensing business execs. Roger Berman, Frank Foley & Hiroe Foster discuss what licensing is, why brands are licensed, and how they mostly get it right (and at times wrong!).
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