🎯 This club aims at creating awareness about the differences between real Italian and Italian sounding products through discussion, education, and the exchange of ideas.

📖Definition of Italian sounding: 
The phenomenon that targets Italian products in the food industry, even if they are protected by geographical indications or designations of origin. Technically it is a practice that does not damage the intellectual property right, but does induce the consumer, through the use of words, colors, images, and geographical references to erroneously associate the local product with the Italian one.