I am a life-long franchise geek who has been involved in the space since I could walk (literally). Ranging from franchise development to digital marketing to public relations, I have devoted my life and professional career to understanding the ins and outs of the space. Currently, I am the Director of Innovation for Fishman PR, the world’s foremost PR firm specializing in franchising. I run business development efforts for Fishman PR/Franchise Elevator and helps to innovate the agency’s product offerings for Fishman PR & Franchise Elevator’s clients.