Technology, data, music & diversity nerd; taking a mindful approach to leveraging this nerdiness to benefit creative & human-centred digital innovation. Building systems to translate data into actionable growth and innovation in multiple verticals such as tech, creative, and CPG sectors. Day job - Senior Director of Digital Growth at a global engineering services firm. Toronto based. Also interested in: Hiphop culture, mindfulness, meditation, self-awareness, equity & inclusion, mentorship, community, social justice & activism, non-profit leadership, accessibility, politics, philosophy, cognitive psychology, 🉑, consumer behavior, accessibility, adtech, martech, machine learning, technology in general “The only true voyage would be not to travel through a hundred different lands with the same pair of eyes, but to see the same land through a hundred different pairs of eyes.” - Marcel Proust http://www.linkedin.com/in/yasserpervaiz