Entrepreneur; Multi-award-winning Marketer and Brand Builder; Revenue-producing Innovator; Author of best-selling book Double Down; Angel Investor ➡️ www.doubledownbook.com ⚡️Founder of SHIFT, an innovation and marketing firm and studio that advises blue chip companies, entertainment brands, and startups on branding, future-proofing, business transformation, and The New American Mainstream (NAM - minority-majority population that's driving the economy and steering culture). Additionally, the company builds new businesses, IP, and products for NAM. 🚀Founder of Narrative - Acquisition in 2017 - an award-winning creative and tech agency that I co-founded with hip hop mogul Russell Simmons, creating a new agency model uniting code (tech) and culture to power a brand’s purpose and experience. The agency was acquired by hitmaker Hollywood producer Will Packer in 2017 (becoming WP Narrative) and I continue to advise the company.