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Sterling Proffer




Building Creative Executive Officers, a guide to the business of creativity for artists & entrepreneurs. Join the club (scroll down and click the CEOs icon below), and our conversations on Mondays. Want the show notes? Fill out the form at All inquiries: [email protected]. Previously: 10 yrs @ VICE. Led relationships with: Facebook / Instagram, YouTube / Google, Apple, Snapchat, Spotify, Twitter, Reddit, and more. Helped launch & run: Motherboard, Noisey, VICE News, VICE on YouTube, Growth team, Business Strategy team. Before that: Booked shows for 10k+ at Syracuse. Ran call sheets and fetched mail at CAA (pre Death Star). Did record counts for W/E/A. Organized overnights at Viacom. Coordinated correspondence at MPAA. DMs open. Photo credit: Kevin Abosch. β˜•οΈπŸ„β€β™‚οΈπŸ§—πŸŽ¬πŸŽ§πŸŽΉπŸŽΈπŸ—½πŸŽ₯πŸŽ™πŸ”‘πŸ—³ And now, a long list of keywords related to Creative Executive Officers: acquisition, admin, affiliate, agent, albums, analysis, analytics, art, artist, Bitcoin, blockchain, branding, business manager, CAC, ceo, churn, clubhouse, collaborations, collabs, community, competitive analysis, CPA, CPC, CPM, create, creating, creation, creative, creator, creator economy, creators, crypto, data, DAU, deal making, differentation, directing, discord, email, entity formation, entrepreneurship, facebook, fashion, features, festivals, film, filmmaking, finance, founder, gallerist, gallery, getting started, ghost, gig economy, go to market, google, grit, growth hacking, IG, imposter syndrome, influencer, instagram, journalism, launching, lawyers, licensing, mailchimp, management, manager, managing, market analysis, marketer, marketing, MAU, money management, motivation, movies, music, musician, negotiation, news, newsletters, NFT, NFTs, onlyfans, optimization, ownership economy, packaging, partnerships, passion economy, patreon, perseverence, photography, pitching, placements, playlists, playlisting, positioning, PR, pricing, PRO, producer, producing, publicist, publicity, publisher, publishing, radio, reddit, referral, research, retention, revenue, screenwriter, screenwriting, search optimization, seo, setting prices, slack, SMS, snapchat, social media, songwriting, soundcloud, spotify, stir, strategize, strategizing, strategy, streaming, stripe, substack, superphone, sync, tagging, team, team building, thumbnails, ticketing, tidal, tiktok, time allocation, titles, titling, tokens, tokenization, tokenizing, twitch, twitter, venue, viral, WAU, whatsapp, writer, writing, youtube