Podcast Industry Entrepreneur. A bearded dude with over 20 years of advertising experience. My approach brings I’m able to disentangle myself easily between numbers, research, trends, facts and evidence by transforming the “data” into useful insights. I see myself as a connoisseur and also a user of tech platforms, making me able to understand the constant evolutions and then take advantage of scenarios, analyzing and understanding the target in order to build appropriate implement for personas.