Adman | Lecturer | Columnist | MBA | LinkedIn Power Profiles 2018 A musician 🎺 turned creative director then became a digital & social media specialist. Founder of the Hungry Digital, a social-first creative agency. ☝️Former General Manager of Social@Ogilvy, Tribal DDB, and Digital Chairman of HK4As. Exco member of HKAIM. HKUST MBA Alumni Advisory Board. 🏆 Digital Marketer Of The Year | HKAIM Media Convergence Awards 2014 📚Author of Social ROI (Return on Influence) and Advertising For Dummies which are two of the top-selling business titles in Hong Kong. 📣Keynote speaker at various conferences including Ad: Tech, Social Media Week, SES, ClickZ Live, HKAIM, and TEDx Kowloon. Awards judging for EFFIE Awards, Yahoo! BIG IDEA Chair, LONGXI Young Guns, and MTR The best of the Best. 🎓MBA graduate from University of Science and Technology of Hong Kong and music major at the Chinese University of Hong Kong. Specialties: Advertising, Blogging, Content Marketing, Digital Media, Marketing, Music Critic, New Media, Social Media, Public Speech, and Training.