Helping Marketers tell their story better. I work with businesses on their Content Strategy and Content Marketing approaches. I’m the author of three best-selling books including Killing Marketing (McGraw Hill, 2017), Experiences: The 7th Era of Marketing (CMI, 2015), and Managing Content Marketing, (CMI, 2011). For more than 10 years, my company The Content Advisory has worked with more companies, including 15 of the Fortune 100. We have have provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. I am passionate about the intersection of media and business.