Brands, ads, stories. Strategist in an ad agency. I laugh a lot. Cricket, Cycling, Crosswords Over 500 articles in leading publications across the world on Brands, Marketing and Advertising. A multiple award winner for communication strategy be it Cannes Lions, Spikes Asia, EFFIES or WARC amongst others. A believer in ‘Change Is The Only Objective’ I encourage corporates and communities to unearth their BHAG Change Objective. I also DETEST right wingers