Raitis Velps is a local of the Baltic region with a global presence in the branding industry. Living life on two sides of the same coin. 1 – Chief Marketing Officer at Corebook° startup with a mission to ensure that by the year 2025 fixed-format PDF brand guidelines will have become a thing of the past. 2 – Marketing lecturer at the universities of Latvia enabling young marketing professionals to gain up-to-date key insights and knowledge.