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Payton Maurer

@paytonmaurer

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Senior Digital Analytics Consultant @ InfoTrust SEO Nerd. 🤓 Data Viz & Analytics Geek. 📈🔍 Passionately Curious. 🗺🧐 Bookworm. 📚🐛 Online Course Junkie. 💻 Podcast Enthusiast. 🎙 📍Northeast Ohio, USA 🇺🇸 Here to listen, learn, and collaborate with others. Happy to share my thoughts and experiences, answer questions, and contribute in any way I can add value! Advocate for: • Questioning Assumptions • Challenging the Status Quo • Data-Informed Decision-Making • Taking a Holistic Approach to SEO • Starting With the End in Mind • Reverse Engineering the Outcome Current Projects: • Data Viz for Effective Communication • Google Data Analytics Professional Cert. • Content Mapping by User Intent • Creating Dashboards in Data Studio • Conversion Rate Optimization (CRO) • Streamlining Agency Operations • Optimizing Information Architecture Current Deep Dives: • Data Analysis • SQL • Python Currently Reading: • Thinking in Systems by D. Meadows • Storytelling with Data Enjoy geeking out about all things digital, SEO, inbound, marketing automation, or networking? Let’s connect!