Founder, BLANK — a culturally led strategy consultancy. I regularly collaborate with brands, founders, and agencies seeking to change the narrative around a category/consumer – or looking to create an entirely new category. My work is rooted in media theory, sociology, and semiotics, and takes inspiration from culture, art, and music. I like to joke about how much I hate the internet but I’m obsessed with it. To read some of my writing about digital, culture, and what this means for society check out my substack: NikitaWalia.substack.com