🧠 Co-founder @ DIRT, neuro research • 🎥 Director/writer/producer @ Sundance, Tribeca, NYFF, SXSW • 👁 Ex-CCO/ECD @ IPG, WPP, Omnicom In 2020 we started Dirt, a consumer insights research platform using neuroscientific principles to measure human emotion and revolutionize the bond between creators and audiences. I’ve made everything from Superbowl spots to groundbreaking projects across digital & social, experiential, mobile, search and more. With unique, global leadership experience in marketing – Creativity, Communications & Media – I’ve been lucky to work with amazing partners and brands. I also produce, write & direct narrative, documentary and transmedia projects that have launched at all major US film festivals, including Sundance, Tribeca, NYFF, SXSW and more. Currently running smokeproject.co