As featured in the Danish BBC - Danmarks Radio: Article: https://lnkd.in/eHs_dZr Radio feature: https://lnkd.in/erTUg75 As featured by Circular Economy TestLab in Copenhagen designed by Bjarke Ingels Group: https://fb.watch/1_9nX747Bd/ As a management consultant with a background from Accenture and Baringa Partners in London and currently freelancing through selected platforms, Naina is perfectly placed to build a startup. Her Psychology degree from University College London enables her to leverage person-based insights to generate community, foster support and rally for a cause she truly believes in: making sustainable transport the new normal. With a passion for cycling from growing up in Copenhagen, she is an advocate for making cycling through winter a viable alternative to cars and public transport - capturing a moment for winter cycling that has been covered by both The Guardian and The New Yorker. Her lifestyle products for bikes with heat functionality and design are as much a personal expression for your bike as they are a robust push out of the door during winter when cyclists find themselves lacking motivation.