Prof. Dr. Musa Pinar, (Valparaiso University, USA)
Professor of Marketing
Paul H. Brandt Professor of Business
🇹🇷
Brand and branding - brand is promised kept, consistently; Internal Branding; Personal Branding;
Measuring Brand Equity - university brand equity, private label brand, sport league (Süper Lig), political party; International Branding; Gender-based food & drink stereotype and consumption intention; Gender effect on service quality.

Marketing is company’s GPS to help to get to its destination, as long as it knows  the destination, M. Pinar

Products made in the factories, Brands built in consumers’ mind; thus, consumers own the brands😊
Ürünler fabrikada üretilir, markalar müşterinin hafızasında yaratılır; dolaysıyla, markaların gerçek sahibi müşterilerdir🙏😏
Pastadan alınan payı değil, pastayı büyütelim🙏👍 

“Take care of your Customers and employees, and the profits will follow” Jack Taylor, Founder of Enterprise Rent-A-Car

“Experts are experts at maintaining high-levels of practice and improving performance” &
“Deliberate practice is highly structured activity engaged in with the specific goal if improving performance” K. Anders Ericsson

Başarılı/mutlu kişiler her sorunda bir çözüm bulurlar😊, başarısız/mutsuz kişiler her çözümde bir sorun bulurlar☹️
Halikarnas Balıkcısı hayranı, tabi ki Atatürk hayranı🙏👍 

Full marathon runner, Milwaukee Lake Front, WI - 26.2 Miles, half marathon, Indianapolis Indy 500, IN - 13.1 Miles😎😊
Fenerbahçe

Pınarlıbelen Köyü İlkokulu -> Bodrum Ortaokulu -> İzmir Atatürk Lisesi (yatılı) 

B.S., Ege Üniversitesi 
MBA & Ph.D. Mississippi State University
Musa.pinar@valpo.edu
Tel: 219 323 6668