Lucy Rendler-Kaplan is a marketing & PR veteran, with over 19 years of experience in product launches, R&D, field marketing management, public relations and social media marketing. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including: Red Bull North America, ONE Coconut Water, Camel, Lipton and Ethos Water, to name a few. In 2013, Lucy left corporate America to work as a consultant, focusing on small businesses and start-ups to design effective social media and marketing strategies to jump start brand growth, in addition to strategic business development efforts, she directs media relations, branding, advertising and website development. As a social media consultant, Lucy works with companies in auditing their current social media efforts and creating a comprehensive social media strategy that aligns company-wide objectives through social business practices. Lucy also writes for the Rams and the Packers and is the proud mom of dogfluencer @charliethelovechug www.arkaymarketing.com #czardom