1. If communication can fail, it will. 2. If a message can be understood in different ways, it will be understood in just that way which does the most harm. 3. There is always somebody who knows better than you what you meant by your message. 4. The more communication there is, the more difficult it is for communication to succeed. anytime there are two people conversing, there are actually six people in the conversation: 1. Who you think you are 2. Who you think the other person is 3. Who you think the other person thinks you are 4. Who the other person thinks they are 5. Who the other person thinks you are 6. Who the other person thinks you think they are. Source - Osmo Wiio - Finnish Researcher Continuous Learner in the pursuit of happyness!! Looking to decode the mysteries of life, tech, corporate culture, history, future, space and beyond.