I am Managing Director of Futurescapes, PMX Global, at Publicis Groupe, one of the largest media, marketing, and advertising companies in the world. I am also founder & CEO of my own consultancy, The Unicorn Patch. If you are a start up, scale up, or even an established business that wants help to scale rapidly, visit https://theunicornpatch.com/ and get in touch. After 20 years as a global senior executive in FTSE100 companies and entrepreneurial ventures, I now lead innovation on the edge of technology and help businesses by connecting them to strategy, investment, and customers. I have broad and deep experience across a range of industries, including technology, media, financial services, insurance, legal, retail, eCommerce, consumer products, food, pharmaceuticals, biotech, healthcare, government, and international trade and supply chain. I have extensive leadership capability in Product, Marketing, Sales, Business Development, Customer Success, Service, Innovation, Operational Excellence, and Project Management. I also have particular expertise in technology, including a range of "as-a-Service" business models, digitisation, and data science, including artificial intelligence and data analytics, as well as real-world and metaverse applications of blockchain, IoT, and machine learning.