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| 360° | XR | Transmedia | AI | NFT | Google Trusted Photographer +4.3M views Founder of [ lumbermedia ) a creative startup that uses XR / AR / VR / MR / 360º technologies to expand reality, rediscover it and share it. Founded in Cuba / 2016. I believe in the possibility of designing and implementing virtual solutions for real problems. At the end of it all, the virtual is also real. #XRisNOW