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Leon Alexander

@euriskodesign

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Futurist, Thought Provoker & Designer. CEO Eurisko Design Leon Alexander Ph.D Originally from London, England, Leon began his career at Vidal Sassoon and became Sassoon organization’s General Manager. He went on to acquire and run a collection of 320 salons and spas located mainly in the United Kingdom. Leon next launched AVD Cosmetics Ltd; and is credited with growing the company to over 40 million dollars annual sales. In 2006 he launched Eurisko Design with a vision of designing space around the emotional needs of consumer, accommodating the functionality of service. He has studied how customers think and act within a specific environment and designs the location accordingly. Leon’s educational background includes a Doctorate Degree in Behavioral Psychology from Roehampton University. He has been Keynote Speaker at a number of industry conferences including ISPA, Intercoiffure, ISBN, Aveda Congress, Serious Business and Eufora. Additionally, a wide range of educational presentations to the retail and service industries including TED talks, ‘Why People Buy’, ‘The Ultimate Consumer Location,’ ‘Creative and Lateral Thinking,’ ‘A Window into the Consumers Mind,’ ‘The Future of the Beauty Industry,’ &’ It’s time for a new business model.’ Leon is the Author of “A Window into the Consumers Mind,” and his primary objective is to elevate the level of thinking in the beauty industry Website: www.euriskodesign.com Email: [email protected]