Meet the Founder Dharani Selvaraj Founder & Chief Spice Curator, JoTe Masala www.jotemasala.com Bringing Tradition to Your Table Dharani Selvaraj is the heart behind JoTe Masala — a brand born from her deep love for South Indian cooking and the belief that food is a powerful way to preserve tradition. Inspired by the flavors of her childhood and the art of home-style spice blending passed down through generations, Dharani set out to share this heritage with the world. Her journey is a blend of creativity, culture, and business acumen. Dharani holds a Bachelor’s degree in Fashion Technology and Costume Designing, where she developed a keen eye for detail and aesthetics. She further pursued her passion for entrepreneurship with a Post Graduate Diploma in Management (PGDM) from the Sardar Vallabhbhai Patel International Institute of Textile and Management, Coimbatore — one of India’s premier institutes for business and innovation. With JoTe Masala, Dharani combines time-honored recipes with high-quality, natural ingredients — all thoughtfully packaged using sustainable materials to reduce environmental impact. Each blend is handcrafted with care and integrity, ensuring authentic flavor in every dish. 🌿 Customer Favorites Lakadong Turmeric (Top Seller) A premium turmeric sourced from Meghalaya, known for its high curcumin content, deep color, and powerful health benefits. Biryani Masala (Signature Product) A rich, aromatic spice blend that captures the essence of festive Indian cooking — bold, balanced, and unforgettable. 💬 Dharani’s Vision “To make the magic of homemade Indian spices accessible to every kitchen, while preserving our cultural roots and supporting local communities with sustainable practices.” 🔗 Connect with Dharani LinkedIn – Dharani Selvaraj Facebook – JoTe Masala Ph : 9841308847 / WhatsApp - 9176789888