Nerdy. From Sweden. Love social media, technology and the behavioural transition of the digital age. Deeped is my real name = my Internet-handle from way back. Social media strategist (ftm in finance industry: head of social at SEB: one of Sweden’s biggest banks). Working with social media strategy full time since 2009. Blogging since 1999. Been online everyday since 1995. Often in co-op with Sarah Bernhardt (@sanaslb). Teaching Social Media Strategy at Berghs since 2013. Podcast: “Social by default”. On business cards during the years: Social media guru, Planner, Creative Director, Copywriter. Owned two advertising agencies. First I jumped since the other owners didn’t believe social media would be a thing. The other one crashed and burned because of a lousy CEO (not me). And yes; Former priest in Church of Sweden (lutheran). Now a sceptical non-believer in both God and Atheism.