Bobbie Herron has served in leadership roles across the Auto Industry for the last 17 years, most recently within two incredible POWERHOUSE Automotive Groups Alongside Automotive Investment and Performance Partner ZMOT Auto. A few short years ago, she transitioned, from her role as an Executive Leader for the Garber Automotive Group; an incredibly successful privately-owned organization that operates 16 new car dealerships and 30 BHPH Independent Operations into the Director of Dealer Performance role within the Cardinale Group of Companies. The Cardinale Group operates 19 retail locations and is recognized as the #1 Wards e-Dealer in the North America. Bobbie now serves both Dealers and Vendors as the President & Founder of “The Bees Knees Agency”, a premier Automotive Operations Digital Marketing, Dealership Training and Operations Consulting Agency with an emphasis on CRM, High Performance Culture, Leadership, Lead Generation, Lead Conversion, Process Improvement, Increased Sales and Digital Marketing. She is also a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News 40 Under 40 award. Bobbie can be reached at 989.672.9945 by call or text.