Hello All! My name is Bethany Lynne Morton, CEO of B.LYN Consulting! B.LYN Consulting is a results-driven consultant firm providing fashion and beauty brands retail solutions, business tools and consumer insights. My experience extends from over years of working for several fashion brands to create profitable product lines and collections. These brands include Ralph Lauren, Saks Fifth Avenue, Ann Taylor and Coty to name a few. Now, I have launched my own firm and am committed to nurturing my clients while teaching them what I have learned from my buying, merchandising and marketing expertise. In addition to my business I am board member of TRIBE (A supportive space and professional organization that celebrates black women in beauty, fashion and CPG) and an advisor for RAISEfashion.