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Anneli Hansson




The human-centered Brand strategist from Sweden 🇸🇪 I’m a strategic brand advisor, coach and teacher helping creative entreprenuers level up their strategic skills and find their superpowers. With 20+ years of experience in branding & marketing I’m a bridge builder and translator between the business people and the creatives. I teach and coach Brand strategy at The Futur- an education platform and community for creative minds wanting to grow their business. I’m also a public speaker doing in place and remote talks about Building the sustainable brands for the Future. 💚 This is said about me: ”A real breathe of human focussed fresh air in a sea of functional same.” • Brand strategist, Stockholm Sweden 🇸🇪 • Public speaker, Brand Coach • The Futur: Brand expert coach, workshop facilitator & author the course Brand strategy fundamentals. 💙 Experience: • 20 year in advertising, branding and PR. • 15 years Brand strategy consultant • Founder/CEO branding firm Happy islands • Chief Brand Officer, Lantmännen • Chief Marketing Officer, Lantmännen • Sustainability consultant, LIDL Awards: Lantmännen – “Sweden’s most sustainable brand” 2014 and 2019 Education: • Strategic marketing & communication- 2 year program, Berghs School of Communication • Design & Innovation Management- Executive program 6 month, Berghs School of Communication • International Sales & Marketing, 1 year program- Umeå University/ Mercuri business School • Certified coach- Coach2Coach • From insights to innovation- IDEO U • Prototyping- IDEO U • Certified Design sprint facilitator- AJ&Smart