An artist at heart; an amateur Happi Drum player; a passionate gardener; an entrepreneur at my core. I don many hats, in between juggling rolls of a mom and a wife. I have always been mesmerised by the power of aroma and the impact it has on our lives. The aroma of the lush green forest sends the whiff of a 100-year-old tree to you, the smell of vada pav reminds you of the fun times outside our college, the fragrance of lilies reminds you of the first date, the smell of burnt milk on the gas makes you realise you need to slow down if you don’t want to get burnt; the Petrichor emanating from mother earth after the droplets of rain kiss the ground…this makes you stop and reflect on life. The smell of your grand mom’s old sari makes you realise how important it is to treasure every moment, because of the impermanence of love. No aroma is not just fragrance inundating your senses. The universe decided to make aromatherapy my calling. It’s essence adds to every aspect of my life and work. Anita’s Aromatics, a company I have nurtured for over 21 years gives me purpose, a sense of accomplishment and sheer joy. At Anita’s Aromatics, we take pride in catering to some of the most reputed salons and spas all over India. Over the years, all of our natural products have helped us earn a reputation as a brand which embraces the spirit of wellness by creating aromatic therapy products infused with sheer organic ingredients that enable consumers to achieve the pinnacle benefits of aromatherapy. We have a gamut of products that can cater to people who appreciate good things in life. Treading on this new path of ‘iORA- allure your senses’ we bring you a product line that you will hold dear to your heart. Our niche products are created from handpicked natural ingredients that are grown without the use of harmful pesticides or fertilisers. Each fruit, herb, root, and vegetable that is used in our iORA series is 100% natural and true to its core; which ensures that our products retain this essence of purity too! Instead of getting lost in the chaos of life, it’s important to stay true to your core, to your essence. Because aromatherapy has a lot to offer, a lot to teach, it’s benefits are just a byproduct .