CEO of Traction, a brand experience consultancy with clients like Apple, Alibaba, Adobe and other cool brands that don’t start with A. Occasional writer for Ad Age, Adweek and other cool mags that don’t start with A. I like my pets, good whiskey, tai chi, bonsai, biking, BBQ and writing highly opinionated articles for the ad industry press. Live in Oakland. It’s hella cool. Ask me about my article in Adweek about Clubhouse. www.tractionco.com